Small Business Week only happens once a year, spans one week, and covers both timely and timeless topics ranging from social enterprise development to selling your product beyond BC. This year, small business week kicks off on October 15th and will host four packed days of free workshops and panels that are targeted to help business owners improve and grow their operations.
On October 16th, Purppl will be hosting our Social Enterprise Fundamentals (SoFun) Workshop from 9:00am-12:00pm at Community Futures in Vernon. The workshop has been developed for those who want to learn more about the lean startup principles for social enterprise. It provides in-person education, contextual examples, exercises, and tools to help build and grow a social enterprise.
Topics and tools covered in the workshop include:
Business Model Canvas
Learn how to use the globally popular tool to describe, design, and map your social enterprise. Use this to explore assumptions about about your customer, value proposition, partners, revenue, and more.
Theory of Change
Define your desired impact and easily communicate how you will achieve that impact. Use this tool to help identify and communicate strategies you need to have in place to achieve your impact.
Corporate Structure for Social Enterprise
Learn about common incorporation models and governance structures for social enterprises. See other social enterprises and their incorporation structure.
Positioning and Storytelling
Build a positioning statement to easily communicate to your stakeholders about your customer, their needs, your product/service, your value proposition, and your competitive differentiation.
Learn how to speak with potential customers to gain information about product and service features, pricing, delivery model, and more. Develop a customer persona. Use this information to help guide your minimum viable product.
All workshops and panels are free to attend and will be held at Community Futures in Vernon. To register for the SoFun Workshop, call 250-545-2215 ext. 200 or e-mail firstname.lastname@example.org.