The Sustainable Recovery Grant (SRG), a multi-year partnership from local funders, provides entrepreneurial coaching to charities to help them build sustainability and resilience in four key areas: revenue, operations, people, and impact. When these areas are predictable and sustainable, charities can focus on what they do best – serving the vulnerable people of our community – even when unforeseen events happen. The focus of this grant was a direct response to the COVID-19 pandemic but the challenges charities face continue to evolve.


The pandemic highlighted the valuable services charities provide in our communities. Numerous natural disasters during 2021 compounded this. Last year many charities reported increases in demand for their services with many seeing demand grow faster than their capacity. Innovation and experimentation inside charities have increased sharply and this is unlikely to change in 2022.

Over the past 5 years the SRG grant, a collaborative partnership from local funders, has helped participating charities to launch and grow social enterprise revenue streams, improve internal and external communication, redesign programs and services, improve financial sustainability, and navigate very difficult and complex leadership challenges. This coaching helps to provide the capacity and capability leaders need to succeed in these challenging times. 

Successful applicants to the SRG fund will receive one-time grant funding for customized coaching and support through Purppl’s Resilience & Recovery Program. Purppl helps social purpose organizations build financial resilience, improve their impact, and develop their leadership skills.

The Sustainable Recovery Grant aims to build the capacity and long-term sustainability of charities in the Southern Interior region of BC. This is a multi-year collaboration between local funders including United Way BC, Interior Savings, Community Foundation of the North Okanagan, Community Foundation of the South Okanagan | Similkameen, and Valley First, a Division of First West Credit Union.


“At Penticton’s Discovery House we’ve been working with Purppl through the SRG grant for the past 6 months. It has been an extremely valuable and supportive experience, giving us new tools to make key decisions on our social enterprise ideas. Our coaching time has helped us clarify the impact we’re trying to achieve, plus provided specific one-on-one & team coaching specifically tailored to our needs. We have received support from the Purppl team with financial modeling, risk management, task prioritization, and business management training that has been invaluable to the success of our Social Enterprise.  It’s a trusted, flexible and meaningful relationship. I’d recommend having Purppl people working with your team anytime.”

– Jerome Abraham, Executive Director, PRRS



  • Registered charity operating a social enterprise or committed to launching/expanding a revenue-generating program
  • Facing challenges or opportunities in one or more of the four sustainability focus areas (revenue, operations, people, impact)
  • Must have a paid leadership staff member ready to participate in bi-weekly coaching meetings
  • Located within the geographic boundaries of Central Okanagan, South Okanagan Similkameen, North Okanagan Columbia, or Shuswap
  • Able to contribute a minimum of 25% of the program costs ($400-$500 per month) for the duration of the 6 or 12-month program. Some organizations with greater ability to contribute more may be asked, but not required, to do so



  • Revenue: build, refine, and grow a sustainable revenue model
  • Impact: Define your desired community impact, develop steps to get there, and relevant impact metrics. 
  • People: Strengthen teams, culture, and leadership.
  • Operations: Improve capacity and operational efficiency. Evolve products, services, or technology to meet changing demands.


Eligible charities are invited to submit a short application to the Sustainable Recovery Grant. The deadline to apply is Friday, June 24th, 2022 at 5:00 pm PST. Shortlisted applicants may be contacted for a short discovery call in mid-July. Successful applicants will be notified on July 29th, 2022.

For more information on the grant, please contact Domenica Chieffo, Programs Operations Coordinator of Purppl CCC at or Naomi Woodland at, Regional Coordinator, Community Impact and Investment with United Way SIBC. 

Applications Now Closed

Application deadline was June 24th, 2022 at 5:00 pm PST

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